George Burke posted an update 7 months, 4 weeks ago
Forget the word blog. Forget everything you have ever read about blogs or thought about blogs. Come to this with a fresh mind and remember that all we are talking about is winning you new clients and new instructions in the most cost effective methods possible. This is just the same when talking about law firm blogs, so with that in mind, please read on!
1. Your Expertise
To be effective at marketing a law firm there is one consistent message: "You must prove your expertise in your chosen area(s) of law." What better way is there of doing this than commenting on any topical legal issues that appear in the press? Do you have in place a very quick and easy way of achieving this? This is what a legal blog can do for you. Within seconds of reading an article that makes your blood boil, or irritates you enough to say "No, that is not right" you could air your considered legal opinion on your blog and allow the rest of the world to see it.
‘Clients first’ is my marketing mantra. So if we think of clients first, if they are reviewing your website and your main competitors, and they can see that you have commented on recent topical issues and your competitor just has some very mundane ‘sales pages’ which go no way to proving their expertise, who goes to the top of the queue now?
2. Press Quotes
Not only will your clients find your blog posts, but also freelance legal journalists will be all over the internet researching different topical matters. If they keep finding your blog, who do you think they are going to ask for quotes?
3. Other Solicitors
If a firm of solicitors is approached by a client on a matter they cannot help them with, yet they want to take care of their client and ensure they refer them to the best firm for them, they will often use the web to find the right firm. Who will they choose, the firm with one sales page or the firm with sales pages and lots of comments on the legal issue in question?
4. Updating Your Website
If you want to get to the top of Google for more related search terms than you are currently doing, you must add regular content to your website! If you are not able to do this with your current website, you can easily arrange for some free blog software to be added to your website and then you instantly can add new content whenever and from wherever you like (with an internet connection). There is no need for expensive software, no need for website design skills and suddenly your website becomes interactive and will grow month on month!
5. Lead Generation
Fact: adding a regular blog post (say once a week) WILL increase the number of visitors to your website. If
Post Your Stories add a consistent Call To Action (such as "Call us free on XXX or complete a short online enquiry" at the end of every blog post, YOU WILL receive more enquiries for your services.